ONBOARDING
PROBLEM
Users dropped off during onboarding due to overwhelming screens, unclear instructions, and no sense of progress.
RESULTS
58% drop in onboarding abandonment
3x increase in profile completion
+18% long-term retention
Positive qualitative feedback on tone and clarity
Welcome with purpose
The first few moments with an app set the tone. Bloomly’s original onboarding felt more like a barrier than a welcome. Our challenge: make it simple, warm, and motivating—without sacrificing personalization.